Disney To Buy Marvel For Four Billion

Count it: four BILLION dollars! Jason Bazinet, a Citygroup analist weighs in:

“We think deal makes sense strategically…It will help Disney target the male demographic aged 18 and 35 years old, a group that it currently has limited appeal to. Disney will also be able to monetize Marvel’s brands across its entire ecosystem (TV, parks, movies, consumer products, video games, etc.)”

http://www.reuters.com/article/innovationNews/idUKTRE57U36W20090831?virtualBrandChannel=11604