Disney And Pixar Are First Companies To Buy A Twitter Trending Topic

17 Jun 2010 | 16:25

	Tweet

Traducir al Español

Advertise with us

Guanabee Staff

Publisher/Sales
Daniel Mauser
Managing Editor
Cindy Casares
Associate Editor
Marcelo Baez
Contributing Editor
Ohhellsnah
Contributing Editor
Julio Torres
Contributing Editor
El Guapo
Associate Art Director
Liran Okanon

Have you seen, heard or read something interesting lately?

Tip your editors

Interesting Links

Viral

It's been announced that Disney and Pixar have bought the first Trending Topic on Twitter. The two companies made the purchase to promote the movie Toy Story 3, which comes out tomorrow.

According to Tech Crunch, a "Promoted Trending Topic," as Twitter is calling them, shows up on the right side of the screen accompanied with a yellow flag. Clicking on the trending topic will take you to a stream of what people are saying about it.

Twitter stated that they'll be testing this form of advertising for an indefinite period of time. It will be interesting to see how successful this form of monetization will be.

Disney/Pixar Buys The First Twitter Trending Topic Ad [Tech Crunch]